Analisis Pemasaran Sayuran di Pasar Inpres Ruteng Kabupaten Manggarai

Vegetable production in Manggarai Regency is still low so that it requires supplies from other regions. This study aims to identify vegetable marketing channels and assess the efficiency of by focusing on tomatoes, beans, mustard greens, kale, as most consumed vegetables Inpres Market Ruteng City. To this end, applies margin analysis, farmer acceptance percentage analysis (F's) (Ep). The results find at consist Farmers - Consumers, Retailers Middlemen Consumers. Based difference prices farmers consumers, tomatoes using channel II more efficient, while mustard, beans kale III efficient. Marketing efficient according large farmers' income compared greens. Meanwhile, based profit percentage, profitable for retailers than III, because middlemen take a larger profits III. Furthermore, comparison costs with selling prices, greens II, except kale. Tomato, chickpea are advised apply II. middleman needs reduce taking retailer able get approximates middleman.